Caroline Flack: 'Be Kind' T-shirt raises more than £200,000 for Samaritans after presenter's death


T-shirt that was manufactured in the wake of Caroline Flack‘s death has raised more than £200,000 for charity Samaritans.

On Saturday, it was reported that the former Love Island presenter had passed away at the age of 40, having taken her own life.

Flack’s death has sparked conversations about the importance of mental health awareness and support, with many people circulating a quote she shared on social media in December, which reads: “In a world where you can be anything, be kind.”

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Earlier this week, fashion retailer In The Style announced it had created a T-shirt embossed with the quote, with 100 per cent of all profits being donated to Samaritans, an organisation that supports individuals struggling with mental health issues and experiencing suicidal thoughts.

“In light of recent tragic events and the ongoing mental health battles faced by so many we feel it’s so important as a brand to use our platform to raise further awareness to mental health and the impacts surrounding this,” the company said.

“You honestly NEVER know what goes on behind closed doors and being kind costs nothing,” the retailer added.

A day ago, In The Style revealed sales of the T-shirt – which do not include a delivery charge – had raised more than £100,000 for the charity.

Now, 24 hours after the garment first went on sale, the T-shirt has raised more than £200,000 for Samaritans, a feat which In The Style described as “beyond incredible”.

“The sole purpose of thse #BeKind tees was to spread love, raise awareness and donations for charity and it’s definitely done that,” the company said.

“I know everyone is so deeply sad in light of recent events but people coming together in support of this is just so special and this money raised will have such a huge impact for so many people who need it.”

The fashion brand added that the T-shirt is currently out of stock, but that consumers will be informed when more go on sale.

On Monday, former Love Island contestant Molly-Mae Hague announced that all profits from her latest clothing collaboration with Pretty Little Thing will be donated to mental health charity mind Mind following Flack’s death.

If you are experiencing feelings of distress and isolation, or are struggling to cope, The Samaritans offers support; you can speak to someone for free over the phone, in confidence, on 116 123 (UK and ROI), email [email protected], or visit the Samaritans website to find details of your nearest branch. 

For services local to you, the national mental health database – Hub of Hope – allows you to enter your postcode to search for organisations and charities who offer mental health advice and support in your area.


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